The Battleground - Model - People - Clients

A battleground environment is very competitive, but not very complex or changeable. Products and services marketed in this environment are familiar and well understood -- for example, cola, running shoes, photo-copiers, and air travel.  A few large players tend to dominate and compete vigorously, making their profit through volume.

Companies in this environment concentrate their energy on efficiency, on reducing cost and waste, and on finding small, but ingenious, ways to differentiate what they sell.  Customers expect steadily increasing quality, and the focus is on delivering products and services to as many customers as possible, as quickly and cheaply as possible.

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