Hunters - Model - People - Clients

Hunters need to be successful at contradictory, and seemingly impossible, tasks -- meeting customer expectations superbly while managing constantly shrinking margins.  Alertness to moves made by competitors, and the ability to counter them, are absolutely crucial.

Hunters normally need an organizational structure that focuses the attention of everyone in the company on the market. This structure must also be able to make internal adaptations very quickly.  In practice, this usually requires a highly interdependent culture, and the same kind of sharing of information and effort that is seen in start-up organizations.  There needs to be simultaneous emphasis on keeping quality up and internal costs down.

Some hunter organizations are long distance providers, department stores, cell phone manufacturers and modem manufacturers.

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