The Jungle - Model - People - Clients

Jungle markets combine two of the most difficult marketing situations.  On the one hand, margins are under considerable pressure.  On the other, there is a great deal of difficulty in positioning, monitoring, and controlling products and services.

Years ago, this situation was avoided like the plague.  The assumption was that such an environment usually meant the death of the product, service, or organization -- unless the company was well-funded.  Today, however, the jungle is often the norm.

Most players in this market have products that recently came out of the frontier and are now being sorted out by the market.

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