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The Kingdom - Model - People - Clients

Market Type: Kingdom

Kingdom markets have the least competition and difficulty.  Companies that have operated successfully in a kingdom market for some time dominate and rule their part of the market.  They have the luxury of producing what they believe is valuable -- first to themselves, then to their customers.

Typically, these companies can win out over new competitors because their high margins provide them with enough resources to dominate the market.  Anyone attempting to gain entry is quickly brushed aside through huge advertising campaigns, litigation on patents, large temporary price reductions on competing products, and other expensive, but highly effective, tactics. 

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