Pioneers - Model - People - Clients

The culture of a pioneer organization should be comprised to inter-dependent groups that operation easily together and are able to rearrange themselves as the market changes.  This should occur at all levels of the organization.  Any walls between functions and groups should be seen as unnecessary barriers that keep information from circulating and being acted upon.

Because there is little value for management to plan, contingencies are the rule for pioneers.  Everyone needs to be trusted to interpret the situation for the good of the whole.  This means that trustworthy people need to be hired, and that trust needs to be continually nurtured and rewarded. 

Examples include Merck, Dragon Systems, Philips and Mattel.

< Back