Rulers - Model - People - Clients

Rulers need to concentrate on whatever demands are driving the market.  Minimal external customer data is needed, except those that deterine delivery goals.

These companies should be organized according to function, in order to fulfill demand as efficiently and cost-effective as possible.  At all levels above line management, peopole should be expected to act more or less independently, though teams might be used for some specific activities, such as new product development.

Ruler organizations are relatively easy to manage, and much of what they deal with is either certain or predictable -- which is why most managers prefer working in them.  A few examples of rulers include AOL, Microsoft, Snap-On Tools, and Boeing.

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