Warriors - Model - People - Clients

Warriors need to concentrate on increasing their demand for their products or services, and expanding and improving their distribution.  Since margins tend to continually erode, warriors need to be ever-vigilant for new ways to find market openings and make new inroads.

People in a warrior organization normally can and should operate independently.  There is a very significant exception, however: sales projects are usually  huge, demanding great coordination over vast geographical distances.  These can succeed only through very strong management, which draws people together to carry out a common strategy.  Such concerted action requires a great deal of planning and organization.

Examples of warriors include Coca-Cola and Pepsi; Burger King and McDonald's; Target, Wal-Mart and KMart; Insty-Print and Kinko's; Pocter & Gamble, Bristol-Myers, Colgate-Palmolive, and Cheeseborough-Ponds. 

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